Is your AI readiness a mirage?
- Apr 21
- 1 min read
SEARCH ENGINE LAND — AI has quickly become the most overconfident line item in the modern marketing roadmap.
Budgets are shifting. Teams are being restructured. Vendors are being evaluated almost exclusively through the lens of how “AI-powered” they appear.
There is a growing assumption that once the right models are in place, performance will follow. Better targeting. Smarter segmentation. Higher conversion. More efficient spend.
Read the full story | SEARCH ENGINE LAND
