Meta's latest AI tool gives creators a 'brainstorming partner'
- Jun 7
- 1 min read
ENGADGET — Meta just revealed a new AI tool called creator assistant, which is intended to give content creators a "brainstorming partner." It's built into the Facebook dashboard and is being pitched as a novel way to understand traffic analytics and that sort of thing.
"Rather than analyzing a bunch of different dashboards and charts, creators can simply go to their dashboard on Facebook and ask creator assistant the questions they want answered, like why a particular reel outperformed the rest, or how their audience has shifted over time," the company wrote in a blog. "Creator assistant is conversational, so they can keep asking follow-up questions to dig deeper."
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