Online bot traffic will exceed human traffic by 2027, Cloudflare CEO says
- Mar 21
- 1 min read

Bots are taking over the web, according to Cloudflare CEO Matthew Prince. In an interview at the SXSW conference in Austin this week, he said that with the speed at which artificial intelligence is growing, AI bot traffic will exceed the amount of human traffic that’s online by 2027.
Prince explained that bots’ web usage has been increasing alongside the growth of generative AI technology because bots are capable of visiting far more sites to get answers for users’ chatbot queries.
“If a human were doing a task — let’s say you were shopping for a digital camera — and you might go to five websites. Your agent or the bot that’s doing that will often go to 1,000 times the number of sites that an actual human would visit,” Prince said.”
Read the full story | TechCrunch


