Owned media gains importance as AI reshapes search and communications
- 9 hours ago
- 1 min read
AXIOS — Communications teams must structure their websites in a way that can be optimized for large language models like ChatGPT, Gemini and Claude.
Roughly 60% of cited material in LLMs comes from corporate-owned or business-produced sources, per the analysis.
About 25% comes from traditional media, with the rest split across user-generated and third-party platforms.
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