Social media workers are burnt out and relying on AI to help. It's a mixed bag
- 3 hours ago
- 1 min read
Metricool, a social media management platform, surveyed nearly 1,000 social media professionals and found that three-quarters said they manage too many responsibilities at once. Nearly 70% report mental fatigue, with 46% saying they have experienced burnout or near-burnout symptoms, according to the 2026 report, which was shared exclusively with CNET.
"We've built an industry that expects real-time creativity, performance, crisis management, and constant availability -- often from one person or a very small team. This just isn't sustainable or healthy,"
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