Spotify’s next era? AI and Content Generation
- May 23
- 1 min read
HOLLYWOOD REPORTER — As co-CEO Gustav Söderström laid out, in the beginning, the company’s motto was access. Spotify then moved into personalization, with curated playlists and more. Next up is “generation,” drawing on AI tools to help create content on the platform.
“We’re entering the era of generation, where the experience isn’t just selected from a catalog. It’s shaped by each of our users, in real time, around their taste, context, and intent. Today, there is no media player for both public and private content – or put differently – there is no media player for the generative era. We believe Spotify will become that,” said Gustav Söderström, co-CEO of Spotify.
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