Spotify-Universal deal suggests labels think AI music’s future is letting you play with their catalog
- 1 day ago
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ROLLING STONE — The strategy, which would essentially turn artists’ work into a kind of digital Play-Doh, first became clear late last year, when Universal and Warner Music each settled lawsuits with the AI service Udio and struck deals to create a subscription service with the same kind of song-morphing capabilities.
The Spotify deal extends that template onto the most popular streaming platform, and as with the prior announcements, Universal suggested that artists will be able to decide whether to allow their songs to be part of it.
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