Suddenly everyone in San Francisco is a ‘Builder,’ whatever that means
- Mar 22
- 1 min read
WALL STREET JOURNAL — San Francisco has long been a city of builders, a label once largely reserved for developers in the tech industry. But thanks to advancements in artificial intelligence, a few well-crafted prompts in vibe-coding programs like Claude Code and Replit are all you need to create your own apps, websites and AI agents that can automate aspects of your workflow.
Poof! Now everyone’s a builder: marketers, product managers, people working in the construction industry, tweens. The term is appearing in profiles all over LinkedIn and in social-media posts. Claude and Replit have seen their global monthly average user counts surge.
“Every single person and their mama is a builder,” says Willis Clayton-Stankowski, 25, who lives in Oakland. “I’m still not entirely sure what that means.”
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