Synthetic data is everywhere, but is it any good?
- Jun 7
- 1 min read
FAST COMPANY — Across the polling and consumer research industries, firms are using artificial intelligence to manufacture synthetic survey responses, creating plausible answers from fake people to stand in for, or pad out, real ones.
Qualtrics, the experience-management giant, now offers synthetic panels that take a survey as an input and produce record-level responses designed to be statistically modeled the same way as responses from 1,000 humans, according to Ali Henriques, the company’s executive director of market research.
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