The futurist who helped define tech trend reports just killed them (literally)
- 2 hours ago
- 1 min read
Clad in a black cloak, FTSG founder and CEO Amy Webb opens her SXSW talk with a mock funeral for the trend report. Somber music fills the ballroom while a slideshow plays behind her.
“We are gathered here today to celebrate and remember the life of the trend report,” Webb told the rhapsodic crowd of roughly 1,500.
She wasn’t kidding: An anthropomorphic cartoon version of the report appeared first in a hospital delivery room, then at school, then sightseeing at the Eiffel Tower, before eventually arriving where it spent most of its life: the corporate boardroom.
Read the full story | FAST COMPANY
