The rise of the agentic shopper: AI makes shopping a background affair

Dec 14, 2025
1 min read

Now, AI is redefining shopping again with “agentic shopping,” in which autonomous buying agents make purchases on your behalf. Agentic shoppers not only recommend products but also make purchase decisions with you, compare options, and even let you complete the buying process.

According to Morgan Stanley, Agentic shoppers could represent $190 billion to $385 billion in U.S. e-commerce spending by 2030. The forecast translates to a likely 10% share of online retail among agentic shoppers, and, in a best-case scenario, the share could rise to 20%, the firm noted.