These AI-native companies have tiny staff and fewer bosses
- Jul 21
- 1 min read
WALL STREET JOURNAL — The three-year-old company, which helps consumers book flight deals with credit-card points, is the second business Jay Reno has launched in a decade. The first, a subscription-based furniture rental company he started in 2017, employed around 150 staff at its peak before he sold it in 2022.
Pointhound, on the other hand, has four full-time human staffers and a fleet of artificial-intelligence agents, even though 750,000 people used its products last year. Projects that took six months at his old company now take days, says Reno, Pointhound’s chief executive and co-founder.
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