What new AI design tools mean for brand typography
- 15 hours ago
- 1 min read
FAST COMPANY — The point is to think about what a custom typeface could be for your brand and explore different routes to type distinctiveness. You can create a ‘logo font’ that becomes recognisable even without the mark (think how some brands can be identified from a headline alone, like Dunkin).
Or take distinctive features from existing assets and bake them into letterforms; small details that quietly connect everything back to the brand. Walmart’s Everyday Sans, for example, is a bespoke type family designed to balance expression with function.
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