Why bottom-of-funnel content is winning in AI search
- 17 hours ago
- 1 min read
SEARCH ENGINE LAND — Google search traffic is dropping. If you’ve spent years building organic strategies, watching it happen in real time is uncomfortable. But it’s also clarifying.
I started seeing the shift across SaaS clients. Pages that had driven steady traffic for years — educational, top-of-funnel (TOFU) content — were losing ground. Not because the content got worse, but because users no longer needed to click. AI Overviews were doing the job for them.
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