Why four tech companies say adoption is the wrong AI metric
- Mar 22
- 1 min read

TIME — Yet if “97% adoption rates mean almost nothing,” as Zapier chief people officer Brandon Sammut said at our San Francisco summit, what should we be measuring instead?
Last week, I brought together practitioners from four tech companies in a Charter Forum session to try and answer exactly that question—and others. Our conversation, conducted under Chatham House rules but excerpts of which are shared below with permission, covered frameworks, failures, and a number of challenges. Here’s what stood out.
Every company in the room had gone through the same early experience: high AI usage numbers, but shallow results.
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