Why Spotify AI more than music will be the secret to keeping subscribers
- 3 hours ago
- 1 min read
CNBC — Streaming music apps have been nudging users into the artificial intelligence era with a limited track record of success. But AI-based recommendation tools from Apple, Amazon and pure-play streaming company Spotify
are moving ahead, with Spotify’s latest approach to the future of personal music discovery leaning into the AI prompt in multiple formats. Experts say these tech investments may be critical to Spotify’s ability to build a moat around its business as the core input, music, becomes commoditized across the streaming apps.
A new ChatGPT integration rolled out recently by Spotify allows users to connect their accounts directly to OpenAI’s generative AI chatbot.
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