You’ve finally figured out AI at work — now comes the bill
- Mar 21
- 1 min read
WALL STREET JOURNAL — Artificial-intelligence automation platform maker Zapier has a new kind of dashboard to keep track of its workers’ AI use.
The new hot metric? How many tokens they are burning.
AI output, which has turbocharged productivity and promises to change the nature of work, might seem like it materializes out of thin air. But it’s really the work of data centers churning through prompts and interpreting them in an elaborate and expensive, if unseen, process.
Every time a person prompts a bot or has an agent write code, the computing resources are measured in tokens.
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